Wuling Concept Car Light of ASEAN Debuts at IIMS 2025, Representing The Vision of Future Mobility Innovation
13 February, 2025
Wuling’s global concept car featuring a futuristic design, advanced technology, and an innovative driving experience
Jakarta, February 13, 2025 – At this year’s Indonesia International Motor Show (IIMS) 2025, Wuling Motors is showcasing Light of ASEAN, a revolutionary concept car that integrates a futuristic design, intelligent technology, and an innovative driving experience. The presence of Light of ASEAN at IIMS 2025 marks a special moment for Wuling, as it is the first time this concept car has been introduced outside China. The public can see it directly at the Wuling booth in IIMS 2025.
“Light of ASEAN made its global debut at the 21st ASEAN Economic Exhibition in Nanning, China, on September 24, 2024. Indonesia is honored to be the first country outside China to showcase this groundbreaking vehicle to the public. This concept car embodies Wuling’s global vision of delivering intelligent and sustainable electric vehicle innovation while affirming ASEAN’s strategic role in Wuling’s market expansion. Furthermore, “Light of ASEAN” underscores Wuling’s commitment to strengthening the automotive industry in the ASEAN region,” said Arif Pramadana, Vice President of Wuling Motors.
The Light of ASEAN concept car is the result of Wuling’s vision to introduce environmentally friendly vehicles tailored to the ASEAN market. By applying future-oriented design, high-tech intelligent driving experiences, and sustainable innovation, this vehicle is not just a means of transportation—it is also a symbol of technological advancement, sustainability, and automotive industry progress. Wuling is committed to supporting the transition toward an electric vehicle ecosystem by integrating cutting-edge innovation and smart technology that adapts to modern society’s needs.
Light of ASEAN is a representation of Wuling’s commitment to strengthening its position in the ASEAN region and contributing to the acceleration of the transition to greener energy. ASEAN is a rapidly growing automotive market, with increasing awareness of the importance of environmentally friendly vehicles. Light of ASEAN is designed as a symbol of innovation that not only delivers high performance and energy efficiency but is also tailored to meet the needs and infrastructure of various ASEAN countries.
One of the key innovations featured in Light of ASEAN is the Ultra-Low Aerodynamic Drag technology, an advanced aerodynamic system that reduces wind resistance to an ultra-low 0.18 Cd. This cutting-edge aerodynamics technology not only enhances energy efficiency but also improves overall vehicle performance, especially at high speeds. In terms of design, Light of ASEAN boasts several futuristic elements, including a cross-star cone structure at the front, futuristic gull-wing doors, and a floating rear spoiler.
Beyond its striking exterior, the interior of Light of ASEAN is designed to offer exceptional comfort and flexibility through the Zero Gravity Dual Mode Cabin concept. This dual-mode cockpit separates the driver and passenger areas to enhance both comfort and functionality. Additionally, the zero-gravity seats with hydraulic balance provide a more relaxed driving experience. Complemented by an aircraft-style control system and independent audio, the cabin of Light of ASEAN sets a new standard in luxury and comfort.
“We invite all IIMS 2025 visitors to come and see Wuling’s future vehicles directly at JIEXPO Kemayoran Hall D, Booth D2. Visitors can also see the entire Wuling car lineup, from ICE, Hybrid, to EV vehicles,” added Arif Pramadana.
