Wuling Awarded ‘Best CX in Digital Channel’ at Marketeers Digital Marketing Champions 2024
18 December, 2024
Through innovative WIDE digital strategy, Wuling successfully boosts customer loyalty and strengthens its brand position
Jakarta, December 17, 2024 – Wuling Motors (Wuling) has achieved the prestigious title of Best CX in Digital Channel in the automotive industry at the Marketeers Digital Marketing Champions (MDMC) 2024. The award ceremony, held on December 5, 2024, at the Ritz Carlton Pacific Place, recognized Wuling’s success in creating an integrated digital ecosystem that delivers an exceptional customer experience (CX) through its digital channels.
Yan Ferdiendo X., Digital & CRM Marketing Manager of Wuling Motors, expressed his gratitude, “We are truly honored to receive this award from Marketeers. This achievement reflects our commitment to providing an engaging customer experience through digital innovation. With our Wuling Integrated Digital Ecosystem (WIDE) strategy, we ensure every customer interaction is seamless, from initial information searches to post-sales services. This recognition motivates us to continue offering the best solutions for our customers in Indonesia.”
The Marketeers Digital Marketing Champions (MDMC) 2024 is an annual award that celebrates outstanding achievements in digital marketing across Indonesia. The competition includes various categories spanning content marketing, social media campaigns, and customer relationship management (CRM) strategies. Winners are selected by a panel of experts, including editors-in-chief, lead designers, and social media specialists. This year’s event featured 32 award categories covering diverse aspects of digital marketing and digital agency efforts.
The Best Customer Experience in Digital Channel category was evaluated based on four main criteria: strategy and planning, which assessed the approach to achieving business objectives; implementation, which evaluated campaign execution and its success in enhancing brand awareness, customer engagement, and conversions; creativity, which focused on innovative ideas and unique approaches used in the campaigns; and results and business impact, which measured the effectiveness of campaigns in delivering tangible and measurable impacts, both qualitatively and quantitatively.
Wuling’s victory in this category is attributed to its innovative approach to digital engagement through the WIDE strategy. By integrating a seamless digital ecosystem, Wuling successfully delivers an exceptional online customer experience that fosters loyalty and satisfaction.
WIDE is a comprehensive digital platform supporting every stage of Wuling’s customer journey. It encompasses multiple digital channels, including YouTube, social media, the Wuling website, and CRM. Through YouTube, Wuling provides detailed educational content about its products, while social media fosters interaction and emotional connection with the audience. The website serves as a rich source of information to assist potential customers in their purchasing decisions, while the CRM system ensures a consistent and personalized customer experience by analyzing data and enhancing long-term customer value.
The strength of WIDE lies in its holistic approach, driven by three core aspects: visibility, which enhances product visibility through integrated social media, digital ads, and an interactive website; talkability, which encourages conversations through Key Opinion Leaders (KOLs), communities, and engaging content; and convertibility, which facilitates conversions through strategic activations and responsive engagement, enabling potential customers to make purchasing decisions efficiently.
The implementation of WIDE has led to significant improvements in Wuling’s digital metrics. With a total of 250 million impressions and 2.5 million website visits, WIDE has increased conversion rates by sevenfold compared to the previous year. These figures demonstrate Wuling’s success in delivering a seamless and integrated digital experience that not only drives customer loyalty but also solidifies its brand presence in Indonesia’s automotive market.
