Wuling received the Chinese WOW Brand award in Indonesia at the Jakarta Marketing Week 2026
10 May, 2026
This appreciation was given for the brand’s existence and growth, and its impact on the Indonesian market.
Jakarta, May 8, 2026 – Wuling Motors (Wuling) received an award at the Chinese WOW Brand in Indonesia 2026 event, organized by MarkPlus, Inc. in collaboration with Kotler Marketing Group (KMG) as part of The 14th Annual Jakarta Marketing Week 2026 held at Grand Atrium Kota Kasablanka, South Jakarta. In this research-based award event, Wuling earned the Silver title in the Chinese WOW Brand in Indonesia 2026 category. The award aims to appreciate and highlight Tiongkok brands that are considered successful in building a strong presence and creating a real impact in the Indonesian market through customer advocacy that fosters consumer loyalty.
“We would like to express our gratitude to MarkPlus and Kotler Marketing Group for this award. This achievement encourages us to continue providing products and services that are relevant to the mobility needs of the community. In line with the spirit of ‘Wuling Dibangun di Indonesia Untuk Anda’, we will continue striving to provide a modern and comfortable driving experience for Indonesian families,” said Brian Gomgom as Brand Communication Senior Manager Wuling Motors.
Chinese WOW Brand in Indonesia is a research-based award that measures the customer journey through the 5A Customer Path approach: Aware, Appeal, Ask, Act, and Advocate. The evaluation is conducted using the Brand Advocacy Ratio (BAR) indicator, which assesses the relationship between a brand and its consumers based on the level of customer recommendations and loyalty. 
This award event is also part of Jakarta Marketing Week 2026 and serves as an evolution of the Indonesia WOW Brand program, which has been running for more than a decade. Through this award, brands are evaluated based on their ability to build strong relationships with consumers through customer recommendations and loyalty in the Indonesian market.
The assessment for Chinese WOW Brand in Indonesia 2026 was conducted through an online survey from December 2025 to January 2026, involving 100 product categories with 300 respondents in each category from various regions across Indonesia. Furthermore, the evaluation method consisted of four stages: a comprehensive brand survey, customer path analysis using the 5A approach (Aware, Appeal, Ask, Act, Advocate), BAR score ranking, and tiered awarding, which classified the awards into Gold, Silver, and Bronze categories.
This achievement also reflects Wuling’s commitment to presenting a wide range of vehicle innovations that meet the mobility needs of the Indonesian people. Currently, Wuling offers a comprehensive product lineup, ranging from Internal Combustion Engine (ICE), Hybrid, Electric Vehicle (EV), Plug-in Hybrid (PHEV), to commercial vehicles, supporting the increasingly diverse mobility needs of consumers.
In bringing innovation to the Indonesian automotive market, Wuling consistently develops vehicles that prioritize comfort, convenience, efficiency, and modern technology. These innovations are realized through the development of Wuling technologies designed to support a more practical, safe, and mobility-oriented driving experience. Through both electrified and conventional vehicle lineups, Wuling continues to introduce various modern technologies and smart features that provide convenience for users in their daily activities while supporting more efficient and comfortable mobility for Indonesian consumers.
In addition to offering products, Wuling continues to strengthen its after-sales services to provide a more optimal vehicle ownership experience. This commitment is reflected through the expansion of dealer networks across various regions in Indonesia, the availability of service facilities, and easier access to customer services. These efforts are in line with Wuling’s commitment to delivering products, quality, and services that meet the needs of Indonesian consumers, while continuing to grow alongside the community through innovations that are relevant to today’s mobility demands.
