Wuling Enlivens IMX 2025 with Various Personalization on ABC Stories and Mitra EV
10 October, 2025
Moreover, test drive units are available for visitors to try, along with various special promotions
Tangerang, October 10, 2025 – Wuling Motors (Wuling) once again participates in the Indonesia Modification & Lifestyle Expo (IMX) 2025, held on October 10–12, 2025 at Booth A7, Halls 9–10, ICE BSD City. This annual automotive modification and lifestyle exhibition carries the theme “8VOLUTION”, serving as a stage for Wuling to showcase its commitment to innovation in electric vehicles and product personalization that reflects the character of its users.
“The presence of Wuling at IMX 2025 represents our commitment to continuously adapt to the latest automotive trends, particularly in the world of electric vehicle modification. Through this participation, we want to show that electric vehicles can also be a creative canvas without compromising functionality and sustainability. We are bringing several personalized EV models and providing Air ev, BinguoEV, and Cloud EV test drive units for visitors,” said Yan Ferdiendo, Customer Acquisition Senior Manager of Wuling Motors.
This year, Wuling presents the Mitra EV ‘VIP Concept’, a result of collaboration with the National Modificator & Aftermarket Association (NMAA). Wuling’s first commercial electric vehicle receives a luxurious transformation that combines commercial functionality with the sophistication of an executive lounge. The ultra-comfortable interior features four individual VIP seats equipped with massage, heating, cooling, and electric reclining functions, along with an Android TV and premium audio system for entertainment. The exterior is equally elegant with a Nardo Grey and White wrap from Goodfix Sticker, 18-inch Lenso Jager Ventus JTV wheels, and an AirBFT air suspension system.
Next, the BinguoEV ‘Daily Driven Style’ presents a modern classic character that remains ideal for daily use. This personalization emphasizes a balance between aesthetics and practicality through a Milk Tea body color, white roof and mirrors using Teckwrap Super Gloss, and brown-black matte striping from MaxDecal along the sides. The car also features Fortis PLW-02 15-inch Magnesium Gold wheels combined with BF Goodrich Advantage Touring tires, giving it a sturdy appearance.
Following that is the New Cloud EV Pro ‘Clean Look Style’, a modification highlighting simplicity with a distinctive appeal. This medium hatchback uses Bridgestone Potenza Adrenalin RE003 tires paired with 18-inch black Pako PRW18 IJEN wheels and custom springs for a meaty stance. The exterior is wrapped entirely in Fanchi Super Glossy Nardo Gray (FC211), with Fanchi Super Glossy Piano Black (FC201) covering the chrome accents to enhance its clean and modern look.
Additionally, the Wuling New Air ev Pro in Starry Black, which is trending among consumers, was also on display. This trend features the use of crossbars and roof boxes. This time, both components use products from Otoproject. This personalized style reflects the trend among users who prioritize an active lifestyle.
Wuling also presents a special sales program titled Octofest, offering a variety of exciting benefits for consumers. Through this program, visitors can enjoy low down payments starting from IDR 8 million or affordable installments from IDR 2 million per month, a lifetime warranty for main EV and HEV components, and a free charging device for selected EV purchases. The first five Air ev buyers will receive a complimentary Otoproject crossbar and roofbox, along with exclusive souvenirs for customers who make direct purchases during the exhibition.
Adding more excitement to this year’s IMX, Wuling is hosting a special lucky dip with prizes including e-wallets worth up to IDR 500,000, Xiaomi Smartband 9, Sony WH520 Wireless Headphones, 32” Smart TV, Huawei MatePad SE 11” tablet, 5 grams of gold, and an iPhone 16. Buyers of Alvez and Air ev are entitled to a double lucky dip. Additionally, every transaction made during October 10–12, 2025, gives customers the chance to win a national grand prize of one BinguoEV unit. All promotions at Wuling’s IMX 2025 booth are subject to terms and conditions.
