Wuling Wins Cross-Channel Product Campaign Title at Marketeers Omni Brands of the Year
4 June, 2025
The omnichannel strategy of the Wuling New Air ev successfully expanded reach and strengthened consumer engagement
Jakarta, June 3, 2025 – Wuling Motors (Wuling) has once again achieved recognition in the field of marketing at the 2025 Marketeers Omni Brands of the Year (MOBY). Wuling won the Cross-Channel Product Campaign title for the New Air ev, the refreshed version of Wuling’s first electric vehicle, launched in February this year. This award was announced directly by Marketeers at CGV Grand Indonesia, acknowledging Wuling’s ability to integrate online and offline marketing strategies in the New Air ev campaign. The omnichannel strategy had a positive impact on the company, improving both awareness and customer understanding of the electric vehicle.
“We are grateful for the appreciation given by Marketeers to Wuling, especially for the New Air ev. This award demonstrates that our cross-channel approach, encompassing both digital and offline channels, has successfully reached Indonesian consumers with diverse mobility needs. By utilizing various marketing channels effectively, we’ve been able to connect more closely with the public and build consumer understanding about the benefits and practicality of electric vehicles in everyday use,” said Brian Gomgom, Senior Manager of Brand Communication at Wuling Motors.
Marketeers Omni Brands of the Year 2025 is an annual award event organized by Marketeers to recognize brands or companies that have successfully implemented omnichannel marketing strategies. The assessment criteria include creativity, reach, impact, and innovation, with a main focus on integrating online and offline approaches, digital transformation, and the use of technology both internally (company) and externally (consumer) in the form of products, services, marketing communications, business processes, and corporate activations.
During the marketing period for the New Air ev launch, Wuling implemented an omnichannel strategy integrating both online and offline channels. This included digital campaigns on social media, teasers, and livestreams on TikTok, as well as enhanced search engine optimization (SEO). Offline campaign included launching the vehicle at IIMS 2025, followed by regional launches in major cities such as Palembang, Makassar, Bali, Surabaya, and Semarang to ensure customers in other areas could also experience the New Air ev. In addition, Wuling maximized the vehicle’s visibility across the customer journey through placements in various advertising platforms such as OOH, OTT, indoor TV screens, and TV commercials. Media coverage and product content by trusted media partners also played a vital role. This comprehensive strategy positively impacted the public’s awareness and knowledge of the product.
The New Air ev is the refreshed version of the Wuling Air ev, which was first introduced globally in Indonesia in 2022. Carrying the tagline ‘Your Everyday Vehicle’, this compact electric car is designed to meet urban mobility needs by combining Easy to Drive, Easy Home Charging, and Easy to Own. The New Air ev now features a new Starry Black exterior color, a fresh interior shade called Tamarind Sunset, and two variant options: Pro and Lite. It also comes with a lifetime EV core components warranty, providing users with added peace of mind.
Manufactured at Wuling’s Cikarang plant, this electric car also features smart technology such as Wuling Indonesian Command (WIND), an Indonesian voice command system, and Internet of Vehicle (IoV) connectivity through the MyWuling+ app. For safety, the Wuling Air ev is built with a high-strength steel frame and equipped with rear camera, parking sensors, ABS, Electronic Stability Control (ESC), and dual airbags.
This recognition from Marketeers further strengthens the Wuling Air ev’s position as a popular and competitive electric vehicle in the market. To date, the Air ev series has received a total of 17 awards from various institutions, including the Marketeers Omni Brands of the Year (MOBY) award in 2023.
